Negative or Positive? Three Theories of Evaluation Reversal

In this paper I consider the phenomenon of evaluation reversal for two classes of evaluative terms that have received a great deal of attention in philosophy of language and linguistics: slurs and thick terms. I consider three approaches to analyze evaluation reversal: (i) lexical deflationist account, (ii) ambiguity account and (iii) echoic account. My purpose is mostly negative: my aim is to underline the shortcomings of these three strategies, in order to possibly pave the way for more suitable accounts.